HO CHI MINH CITY — Wedding tourism is emerging as a growing contributor to Vietnam’s economy, with the country aiming to attract millions of international visitors by 2025. Recognizing the potential of this market, authorities and businesses are investing in developing wedding tourism as a key sector to drive economic growth while promoting the country as an attractive destination for international travelers.
A Growing Trend in Southeast Asia
According to the state news agency VNA, wedding tourism has become a significant focus for many countries in Southeast Asia, with nations like Thailand, Indonesia, and Vietnam capitalizing on their tropical beaches, vibrant cultural traditions, and affordable yet high-quality services. Vietnam, with its picturesque landscapes, pristine beaches, luxurious resorts, and diverse cultural offerings, holds immense potential for this emerging tourism niche.
The Appeal of Vietnam’s Wedding Tourism
Wedding tourism involves couples traveling to a destination to host or attend wedding ceremonies, including pre-wedding photoshoots, honeymoons, anniversaries, and related events. Vietnam’s natural beauty, including tropical beaches and cultural heritage sites, combined with its affordable prices, positions it as an ideal location for destination weddings.
Experts in tourism development believe that several Vietnamese destinations, such as Phu Quoc, Da Nang, Phan Thiet, Ninh Binh, and Quang Ninh, are particularly well-suited for wedding tourism due to their stunning settings, luxury accommodations, and the immersive experiences they offer.
Economic Potential
While still a relatively new concept in Vietnam, wedding tourism has the potential to generate significant economic benefits. Weddings often involve hundreds of guests, many of whom stay longer to explore the destination. This extended stay boosts demand for accommodations, dining, shopping, and local experiences. Moreover, when wedding guests share their photos and experiences online, they help promote Vietnam’s culture and scenic beauty to a global audience.
Popular destinations like Phan Thiet, Con Dao, and Ha Long have already hosted numerous wedding events, reflecting growing interest in this market. In particular, Phu Quoc stands out, as it has attracted high-profile weddings, including a lavish celebration in 2019 for an Indian billionaire couple, which hosted 700 guests. Since then, the island’s luxury resorts have continued to draw international couples seeking memorable wedding experiences.
Expanding Wedding Tourism in Vietnam
To capitalize on this growing market, tourism experts suggest that Vietnam’s local authorities and businesses adopt tailored strategies to attract international couples. For instance, Phu Quoc, Da Nang, and Ha Long are especially popular for beachside weddings, while cultural hubs like Hoi An and Hue are ideal for couples seeking traditional-themed ceremonies. Creating personalized wedding packages that reflect the preferences and cultural differences of international couples will be key to expanding Vietnam’s wedding tourism.
Social media promotion is also vital. By showcasing successful destination weddings, Vietnam can enhance its appeal as a prime wedding tourism destination. The continued recognition of destinations like Phu Quoc in prestigious global tourism awards further solidifies its status as a premier wedding venue.
Quality of Service and Business Opportunities
As wedding tourists tend to be affluent and willing to spend on premium services, local tourism businesses stand to gain from this lucrative market. Experts like Dinh Duc Quang from APEC Mandala Wyndham Mui Ne note that wedding celebrations often have extended guest lists, creating additional demand for hospitality services. To further capitalize on this market, destinations should offer attractive experiences to encourage extended stays, benefiting both the hospitality and tourism sectors.
Tran Thi Mai Huong, an expert from the Vietnam National Authority of Tourism, highlights the importance of personalization in wedding tourism. Couples often seek unique venues, creative décor, and tailored activities. As guests come from diverse cultural backgrounds, service providers must design memorable experiences that resonate with these differences. Furthermore, training skilled personnel in event planning, decoration, photography, and fashion styling will enhance the quality of services and elevate Vietnam’s position in the global wedding tourism market.
Conclusion
With its beautiful landscapes, rich culture, and affordable luxury, Vietnam is poised to become a top destination for wedding tourism. By capitalizing on this emerging trend, the country can drive significant economic growth, promote its diverse attractions, and attract millions of international tourists by 2025.
