In the world of weddings, where opulence and grandeur often take center stage, a boutique Indian wedding company has quietly made its mark by focusing on one key thing: storytelling. Enter Atrangi Events, a company that has grown from a creative experiment between two friends to a global force in the wedding industry. With a unique approach that blends structure with spontaneity and tradition with innovation, Atrangi has earned a reputation for creating weddings that reflect the essence of the couple, rather than just their budget.
The Founders: Aayush and Sahhiil
Atrangi Events was founded by Aayush, an architect with a sharp eye for design, and Sahhiil, a wedding planner with over a decade of experience. Initially, their venture was not built to scale; it was more of an artistic experiment born out of a shared passion for weddings. The duo came together with a simple yet powerful goal: to create something fresh in an industry often dominated by over-the-top opulence.
“A wedding should feel like the couple, not just a display of grandeur,” Aayush explains. This philosophy became the bedrock of their business, and as their work evolved, it quickly gained traction among couples seeking more personalized, meaningful celebrations.
A Global Sensibility
What began as a small venture has now expanded beyond India’s borders, attracting clients from all over the world. Atrangi Events’ work ranges from lavish palace weddings in Rajasthan to intimate barefoot vows on Goan beaches—and every celebration is crafted with meticulous attention to detail. It’s not just about ornate decorations or spectacular settings; it’s about creating an experience that resonates with the couple’s story and values.
One of their recent successes includes winning “Best Destination Wedding (India)” at the Great Indian Wedding Awards, an accolade that points to their growing reputation not just in India, but on the global wedding circuit. Despite their growing fame, however, the duo remains focused on their core mission: to provide a wedding experience that’s deeply personal and culturally rich, yet ever-evolving to suit modern tastes.
Personalizing the Experience
Atrangi’s approach is simple yet profound: every wedding is a design challenge. Sahhiil emphasizes that it’s not about fitting a couple into a pre-determined wedding template. Instead, each event is an opportunity to create something unique—a design process that incorporates the couple’s love story, preferences, and dreams, all while respecting and showcasing cultural traditions.
“We want the wedding to feel like a reflection of who the couple is—not just a one-size-fits-all production,” says Sahhiil. This mindset has allowed them to work with an increasingly diverse set of couples, offering personalized solutions whether they are from India or abroad.
The Art of Balancing Tradition and Innovation
The hallmark of Atrangi Events’ success lies in their ability to balance the rich traditions of Indian weddings with the modern sensibilities of their international clientele. They lean heavily into the details: rituals, layouts, lighting, and even the smallest touches that make a wedding truly memorable.
“The challenge is always to make the ceremony feel rooted in culture but also contemporary,” says Aayush. “It’s about finding that perfect blend where the past and present coexist in a meaningful way.”
While many destination weddings focus on grandeur, Atrangi emphasizes thoughtful celebrations that are easy to transport and adaptable to various locations without losing their authenticity. Their weddings are designed to “travel well,” meaning they are equally effective in a palace, on a beach, or in a remote mountain setting.
The Future of Wedding Design
As the client base grows more global, Atrangi Events is navigating a new wave of weddings that reflect diverse backgrounds, preferences, and global experiences. But the core values remain unchanged: a commitment to creating deeply personal, culturally rich, and thoughtfully designed weddings.
In a world of mass-market wedding packages, Atrangi Events has carved a niche for itself by focusing on quality over quantity, authenticity over spectacle, and above all, connection—ensuring that each wedding tells a beautiful, unique story. Their approach continues to challenge the norms of the destination wedding industry, offering a refreshing alternative that puts the couple’s journey and personality front and center.
As destination weddings continue to grow in popularity, Atrangi Events is making a compelling case for why they are not just a luxury, but an artform—one where every detail, every ritual, and every moment has been carefully designed to tell a story that transcends borders.
